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February 14, 2026 · Process

Designing with people who aren't designers

Most of the people deciding your design aren't designers. That's not a problem to route around - it's the job.

Designing with people who aren't designers
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Early on I thought my job was to protect the design from everyone else. Stakeholders, engineers, the CEO’s nephew with opinions. Keep the work pure.

That was wrong, and a little arrogant.

The reframe

The people in the room aren’t obstacles to a good design - they’re the reason it ships. An engineer’s “that’ll be slow” is a design constraint. A salesperson’s “customers keep asking for X” is research you didn’t have to run.

The skill isn’t defending your taste. It’s making everyone else’s constraints visible enough that the right design becomes obvious to the whole room - not just to you.

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August

Open to contract work, full-time roles, and interesting conversations about hard design problems.

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I'm most energized by projects where I can dig into complex problems and ship things that improve someone's day.

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